Apple's pitch for replacing the wallet is basically a Telebrands-style "Aren't debit cards such a PAIN?" video. Not pictured in the Apple...

Apple’s pitch for replacing the wallet is basically a Telebrands-style “Aren’t debit cards such a PAIN?” video. Not pictured in the Apple Pay demo is the process of taking out your phone, unlocking it, opening up the Passbook app, explaining how Apple Pay works to the cashier, futzing with TouchID authentication, then finally paying.

http://digg.com/2014/the-only-thing-you-care-about-from-the-apple-event